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Head of Marketing & Partnerships 

  • Promoted within three months for breaking $130k/month sales mark through strategic marketing; resulted in 16% overall increase in customers

  • Managed and negotiated all business marketing and strategic partnerships (Notable partnerships: UFC, TAO Group, Sam’s Club, H.Wood Group, Jack Harlow, Myles Turner)

  • Strategized and executed all activation events including LV Marquee Day Club, Poppy LA, Comedy at The Plaza, 711 tradeshows, and more

  • Hired, supervised, and trained team members (team of 25+)

Social Media Marketing Manager

  • Developed brand strategy to boost online and offline sales; increased D2C sales by 4x in Q2 2021

  • Led all growth marketing efforts including influencer and brand partnerships, email, and socials (with a focus on

  • Instagram, TikTok, Twitter, and LinkedIn) while responsible for managing over 15k followers

  • Managed cross-silo collaboration between sales, e-commerce & social media team (15+ members) and

  • combined strategic vision with customer insights to drive content development and performance across channels

What is The Plug Drink?

The Plug is the 1st plant-based functional drink that supports your metabolism after drinking alcohol. It hydrates your body and boosts your immune system.

TAO Group - Marquee Day Club Activation Event 

I orchestrated a successful event activation at Marquee by meticulously planning logistics, and utilising promotional strategies to generate buzz and attendance. This provided us with the opportunity to collect sign-ups via text message, expanding our consumer base and enabling remarketing efforts.

UFC Partnership

I bolstered engagement within the athlete community at the UFC activation event by integrating a sweepstake, aligning with the UFC brand, and highlighting the detoxing effects of our product to craft a compelling narrative tailored for our secondary target audience.

© 2024 by Stephanie Yu.

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