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Din Tai Fung

Cause Marketing Campaign Pitch

Din Tai Fung X GreenBlue

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Chobani 

Integrated Marketing Communications Plan

Overseas Expansion Campaign 

Selling the hard stuff.

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Creative Brief & Print Ad

Rebranding Wonder Bread

Social Media Posts

New Look For The New Bar

Billboard Ad

Rebranding Marlboro

Image by Jida Li

Case History

Lego: Rebuild The World Campaign

Image by Ben Neale

Dissertation

Ludification and Politics

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Campaign Analysis

Reformation: Shoes Suck

The Political Economy of Media

Critical Analysis on Match Group Dominance

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Pilot Qualitative Research Project

Understanding Perceptions of Biden

A Critique on Differences as Insurmountable Barriers (Audre Lorde)

Covid-19 Representation 

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Impossible Foods

OmniFoods

Dissertation

Strategies of Vegan Food Brands: Exploring Local Cultural Differences in Gastropolitics

© 2024 by Stephanie Yu.

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