Marketing Lead
-
Established brand position, message, and visual direction across product page; generated an average of 2600 qualified leads monthly since Q4 2022 (135% up from previous period)
-
Analyzed customer flow charts to improve product and lead nurturing tactics; aligned sales and marketing strategies, generating 3-5% conversions (30.2% retention rate)
-
Developed and refined marketing strategy to unify online and offline marketing; drove traffic and brand reach across all touch points (socials, blog, emails, product page, online ads, direct mail, tradeshows and more)
-
Selected project: SXSW 2022
▪ Devised and executed a 3-day street team marketing strategy that worked in tandem with geo-targeted social media UGC campaigns at SXSW 2022; drove 500% increase in leads acquired and 215% increase in app installs during the event -
Spearheaded go-to-market strategy for company’s first product launch (mobile app) and led implementation of
-
SDKs to track performance; resulted in 330 downloads within 3 days of launch
-
Assisted in the execution of email campaigns, designed layouts and optimized user journey to ensure mobile-friendly capabilities; maintained an average 24% clickthrough rate during Q4 2021 & Q1 2022
What does Lighthouse Financial Technologies do?
Lighthouse is a rental site that offers cash back on rent. With a renter-first mentality, they are on a mission to make renting a stepping stone towards homeownership. Check out the site I helped design!


