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Marketing Lead

  • Established brand position, message, and visual direction across product page; generated an average of 2600 qualified leads monthly since Q4 2022 (135% up from previous period)

  • Analyzed customer flow charts to improve product and lead nurturing tactics; aligned sales and marketing strategies, generating 3-5% conversions (30.2% retention rate)

  • Developed and refined marketing strategy to unify online and offline marketing; drove traffic and brand reach across all touch points (socials, blog, emails, product page, online ads, direct mail, tradeshows and more)

  • Selected project: SXSW 2022
    ▪ Devised and executed a 3-day street team marketing strategy that worked in tandem with geo-targeted social media UGC campaigns at SXSW 2022; drove 500% increase in leads acquired and 215% increase in app installs during the event

  • Spearheaded go-to-market strategy for company’s first product launch (mobile app) and led implementation of

  • SDKs to track performance; resulted in 330 downloads within 3 days of launch

  • Assisted in the execution of email campaigns, designed layouts and optimized user journey to ensure mobile-friendly capabilities; maintained an average 24% clickthrough rate during Q4 2021 & Q1 2022

What does Lighthouse Financial Technologies do?

Lighthouse is a rental site that offers cash back on rent. With a renter-first mentality, they are on a mission to make renting a stepping stone towards homeownership. Check out the site I helped design!

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© 2024 by Stephanie Yu.

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