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The Campaign

Din Tai Fung X GreenBlue

Cause Marketing Campaign Pitch

As an aftermath of Covid-19 stay-home orders, the demand for home-delivered foods rose dramatically. And while it is clear that the pandemic has given the food and beverage industry a big boost, many have seemingly overlooked the fact that food delivery services come with a heavy climate cost - with single-use packaging being one of the biggest contributors.

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Taking opportunistic advantage of Din Tai Fung's rising popularity, this campaign brings together GreenBlue – an environmental nonprofit – dedicated to the sustainable use of materials in society, to 1) educate customers and 2) work towards a sustainable future. Together, they will propagate this vision at scale.

Deliciously guilt-free delivery service.

© 2024 by Stephanie Yu.

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