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Associate Marketing Manager,
IMC Planning

  • Lead cross-functional and agency teams in the development of fully integrated marketing communication plans, including the development of “Activation Ideas” for marketing campaigns across all Del Monte brands (Growers of Good, Contadina, College Inn, Kitchen Basics, Take Root Organics, Joyba)

  • Evaluate competitive, consumer, and customer data to determine foundations for planning

  • Manage timelines to identify key dates and deliverable needs, driving execution of strategic marketing campaigns over Digital, Social, PR/Influencer, Consumer Promotion, Ecommerce, and Shopper Marketing touchpoints to meet marketing and brand objectives

  • Own tracking of working and non-working budgets associated with all plans to enable decision making which includes identifying cost-saving opportunities during plan development

Brands I Worked On

**To see more of my work, please ask.

Del Monte Growers of Good

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Contadina

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Joyba

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Kitchen Basics

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College Inn 

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Take Root Organics

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© 2024 by Stephanie Yu.

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