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Marketing Lead                                                                                                                                                     October 2021 – May 2021

  • Established brand position, message, and visual direction across product page; generated an average of 2600 qualified leads monthly since Q4 2022 (135% up from previous period)

  • Analyzed customer flow charts to improve product and lead nurturing tactics; aligned sales and marketing strategies, generating 3-5% conversions (30.2% retention rate)

  • Developed and refined marketing strategy to unify online and offline marketing; drove traffic and brand reach across all touch points (socials, blog, emails, product page, online ads, direct mail, tradeshows and more)

    • Selected project: SXSW 2022

      • Devised and executed a 3-day street team marketing strategy that worked in tandem with geo-targeted social media UGC campaigns at SXSW 2022; drove 500% increase in leads acquired and 215% increase in app installs during the event

  • Spearheaded go-to-market strategy for company’s first product launch (mobile app) and led implementation of SDKs to track performance; resulted in 330 downloads within 3 days of launch

  • Assisted in the execution of email campaigns, designed layouts and optimized user journey to ensure mobile-friendly capabilities; maintained an average 24% clickthrough rate during Q4 2021 & Q1 2022

                                                                                                                       

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Head of Marketing & Partnerships                                                                                                                    January 2021 – October 2021

• Managed and negotiated all business marketing and strategic partnerships (Notable partnerships: UFC, TAO Group, Sam’s Club, H.Wood Group, Jack Harlow, Myles Turner)
• Strategized and executed all activation events including LV Marquee Day Club, Poppy LA, Comedy at The Plaza, 711 tradeshows, and more
• Hired, supervised, and trained team members (team of 25+)

 

Social Media & Marketing Manager                                                                                                         September 2020 – December 2020

• Developed brand strategy to boost online and offline sales; increased D2C sales by 4x in Q2 2021
• Led all growth marketing efforts including influencer and brand partnerships, email, and socials (with a focus on Instagram, TikTok, Twitter, and LinkedIn) while responsible for managing over 15k fans → Achieved 33% conversion rate through email campaigns
• Managed cross-silo collaboration between sales, e-commerce & social media team (15+ members) and combined strategic vision with customer insights to drive content development and performance across channels

Kickstarter Project

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Brand Designer                                                                        May 2019 - Aug 2019

• Created and managed one of the best-selling video game Kickstarter Campaign

(Genki Covert Dock), raising $1.79 million USD

• Devised product strategies for Genki

© 2024 by Stephanie Yu.

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