Brand Activation Manager,
Events & Experiences
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Execute experiential trade activations, events, and partnerships across all Asahi UK brands, both global and local (Peroni Nastro Azzurro, Asahi Super Dry, Fuller’s, Darkstar, Cornish Orchards, Meantime Anytime IPA, Grolsch, and Pilsner Urquell)
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Notable partnerships: Royal Ascot, Scuderia Ferrari Formula 1, Manchester City Football Club, Rugby World Cup, BST Hyde Park, Soho House, and more
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Collaborate with Brand, Insights, and Category teams to create sell plans and deliver impactful Through the Line (TTL) experiential events and campaigns; resulted in an increase in brand sponsorship awareness for Scuderia Ferrari Formula 1 by ~15% since campaign launch
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Manage budgets, timelines, and collateral for events while maintaining agency relationships for large scale showcase events ranging from 72,000 to 650,000 attendees
Turning Concepts into Experiences
Digging Into the details of my favourite projects
Peroni Nastro Azzurro 0.0% x Royal Ascot

Peroni Nastro Azzurro 0.0% x Scuderia Ferrari F1

Peroni Nastro Azzurro at BST Hyde Park

London Pride at Twickenham

Peroni Stile Capri Summer Terrace Takeovers
